Integrations

Google Ads & GTM Tracking for Arion

Use your own Google Tag Manager container to track booking, inquiry, and AI chat events from Arion. Submit your GTM Container ID and the Arion team will enable tracking for your business.

Get started

Submit your GTM Container ID.

Fill in the form and the Arion team will review your request and enable tracking for your business. No codebase access needed.

Your Google Tag Manager container ID. You can find this in your GTM workspace.

Only needed if you are an ads vendor submitting on behalf of a client.

01

Submit your Container ID

Fill in the form with your GTM Container ID and business details.

02

Arion team reviews your request

The Arion team confirms the correct business and enables tracking for your GTM container.

03

GTM goes live for your business

Arion starts firing supported events to your GTM container. Use the supported events list to set up Custom Event triggers in GTM.

04

Configure tags & conversions in GTM

Set up your conversion tags, Google Ads conversion actions, and triggers inside GTM using the Arion events as triggers.

Your marketing team or ads vendor remains responsible for configuring Google Ads conversion tags, GTM triggers, conversion actions, and reporting inside their own Google Ads and Google Tag Manager accounts.

Supported events

What Arion can track.

After GTM tracking is enabled, Arion sends these events to your Google Tag Manager container. Chat events also fire directly on your website when the Arion chat widget is embedded. Your team configures conversion tags and triggers from there.

Event nameTriggered whenRecommended use
arion_booking_completeA booking is completed from the public booking pageMain booking conversion
arion_inquiry_submittedAn inquiry form is submittedLead conversion
arion_chat_startedA visitor opens the Arion chat widget on your siteMicro conversion · remarketing
arion_chat_lead_capturedThe chat widget captures customer contact detailsQualified lead conversion
arion_chat_booking_createdThe chat widget creates a booking on your siteMain AI booking conversion
arion_chat_completedA chat session on your site ends or is resolvedFunnel quality tracking

Chat events (arion_chat_*) also fire directly into your website's dataLayer when the Arion chat widget is embedded via WordPress plugin or script tag — no GTM container ID required for those.

tagassistant.google.com
Connect Tag Assistant to your site

Google Tag Debug Mode

Enter a URL to your site to debug all of the Google tags on that domain. Debug information will only be visible in this web browser.

Your website's URL

yourbusiness.com/?gclid=EAIaIQobChMI_test123&utm_source=google&utm_medium=cpc

Opens your site in a new window

Validate your setup using Google Tag Assistant. Connect it to your Arion booking or chat page, complete the relevant action, and confirm the expected event appears.

Privacy & data

Customer data stays private.

Arion does not send sensitive customer personal data to Google Tag Manager. You get enough signal to measure without exposing personal information.

Never sent to GTM
Customer full name
Email address
Phone or WhatsApp number
Emergency contact
Private booking notes
Chat transcript
Sensitive guest or room details
Safe operational data
Business slug
Booking mode
Booking source or surface
Booking reference code
Service or package name
Currency
Booking value, if available
Attribution parameters (gclid, utm_source, etc.)
Get started

Keep bookings from getting stuck
in your WhatsApp threads

Online booking for surf schools, spas, tours, rentals, barbershops, and dozens of other service-based businesses in Indonesia and worldwide — guests book, get answers, and get confirmed automatically.